Visall kicks off the fall with the new MySwiss ophthalmic lens line
MySwiss combines the latest generation of lens design with Swiss precision and quality. The lenses offer outstanding visual comfort for all visual requirements and perfect vision from every angle. They have very high spontaneous compatibility thanks to the elimination of the rocking effect.
MySwiss is the first progressive lens that takes full account of the peripheral zone in order to improve visual perception and offer the user maximum comfort: in everyday life, at work, in leisure and during sport. Especially in the intermediate and close-up range, the range of use is up to 35% greater than with conventional premium progressive lenses.
The MySwiss lens range is available in the versions Freeform progressive 2D, 3D, 4D and Freeform near comfort Screen S (up to approx. 80 cm), Screen M (up to approx. 150 cm), Screen L (up to approx. 350 cm) and single vision RX. The market launch will be flanked by various advertising campaigns.
With MySwiss, Visall is underlining its clear commitment to Switzerland as a production location with resource-conserving production processes and short transportation routes, and thus the company's ecological and economic responsibility.
About Visall
The independent, second-generation family-run company with headquarters in Lörrach and Allschwil/Basel has been trading in ophthalmic lenses, semi-finished products and special solutions for specialist opticians and the optical industry throughout Europe for over thirty years. The range includes the complete assortment of stock and prescription lenses in various materials, coatings and colors. These include bifocal lenses in freeform production with invisible near part, special children's lenses in single vision and multifocal with particularly small diameters or edge filter lenses for medical applications. The Visall lens warehouse is one of the largest and most diverse in Europe.
Visall sees itself as a partner to owner-managed and independent specialist opticians. With an exclusive production site in Germany and grinding facilities in Switzerland and Europe, the medium-sized company guarantees the highest quality, short transport routes and optimized delivery times thanks to state-of-the-art logistics and qualified employees. Visall is also a climate-neutral company and ISO 14001-certified.
