Charmant shop window campaign for Ad Lib in comic style
European comic culture is rooted in France and Belgium. Numerous childhood favorites were created in these countries: The Smurfs, Asterix and Obelix, Tintin, Lucky Luke and many more. The Ad Lib brand from Charmant also has a strong connection to France, as this is where Ad Lib glasses are designed with an extra dose of color. This is why Charmant is dedicating the 2023 Ad Lib window display to the French "Bande dessinée".
The shop window decoration includes the following elements:
2 cardboard stands of the two comic figures (height: 80 cm)
1 banner with comic strip (100 x 140 cm)
1 promo display for 3 pairs of glasses
The Ad Lib comic characters were individually drawn for the label by a Bande-dessin©e artist. Of course, the two are also each wearing a colorful Ad Lib model from the current collection...
