PlanetVA invests in The Optical Metaverse and embraces the transition to 3D Internet

Ludwig Heymbeeck, founder of PlanetVA, said: "We are thrilled to be part of this innovative platform that is changing the face of the eyewear industry. We are constantly looking for new, advanced technologies such as ChatGPT and others to improve the overall user experience."The Optical Metaverse was launched in the first half of 2022 and shortly afterwards, in mid-2022, the virtual integration with PlanetVA began. By the end of 2022, two optician stores were set up in The Optical Metaverse, enabling them to offer customers a unique shopping experience.

The virtual try-on of eyewear on the platform is supported by 3D eyewear models and human models or avatars, allowing customers to see in real time how different frames will look on their face. In addition, the platform offers a gamified eyewear experience through the introduction of NFTs (non-fungible tokens) in The Optical Metaverse, which allow customers to collect and trade unique virtual eyewear items.

The collaboration between PlanetVA and The Optical Metaverse has enabled a personalized shopping experience for customers, with the B2B2C sales process being more seamless due to the interoperability of the B2B ecosystem running alongside the phygital retail ecosystem. This integration makes it easier for optical retailers to manage their inventory, pricing and customer data, allowing them to better serve their customers.

"We are delighted to be working with The Optical Metaverse and Charlene Nichols to bring a new level of innovation to the optical retail industry," said Ludwig Heymbeeck, founder of PlanetVA. "Our expertise in augmented reality and artificial intelligence, combined with The Optical Metaverse's technology, will allow us to offer customers a unique shopping experience."The partnership with The Optical Metaverse is just the beginning: PlanetVA is actively seeking strategic partnerships with companies that share its vision of improving the customer experience through innovative technology. "The world is changing fast and we need to adapt to the changes to stay relevant," said Heymbeeck. "We look forward to exploring new partnerships and expanding our reach globally."

In March 2023, PlanetVA and The Optical Metaverse will launch a seamless search that connects multiple optical destinations for an optical adventure, including Virtual Try-on, FramesLibrary and NFT Collections. This experience will take customers on a journey that showcases the possibilities of the future of optical retail.