Johnson & Johnson Vision: new edition of the successful "My optician" campaign with large test carrier promotion

"Your eyes - our passion" - in the new edition of the "My optician" campaign, which will run until the end of August 2023, Johnson & Johnson Vision is helping contact lens specialists to successfully exploit their business opportunities and get existing wearers and people interested in contact lenses excited about ACUVUE OASYS MAX 1-Day, which was launched at the beginning of the year, in order to exploit the enormous market potential. After all, more than 3 million people in Switzerland are interested in contact lenses. And dedicated over-the-counter opticians offer them exactly the service that most of them expect: expert advice and quick appointments.

Focus on the expertise of customizing specialist retailers

This is exactly where the new campaign comes in: Eye-catching materials for the POS and social media emphasize the benefits of personal advice and the professional expertise of the fitting specialist retailers and invite potential new wearers to make an appointment with a participating local optician as soon as possible. There, they can have trial lenses of the new ACUVUE OASYS MAX 1-Day or ACUVUE OASYS MAX 1-Day MULTIFOCAL fitted without obligation.

Johnson & Johnson Vision supports the participating opticians with targeted advertising measures. Thanks to this extensive support, the contact lens specialists benefit from a wide reach and attention.

New: Combined test carrier and cashback campaign

Consumers who buy two 30-packs of the innovative premium contact lenses from a participating partner optician can also take part in the test and cashback campaign. By registering via a QR code, participants upload their receipt: after a test period of 30 days, they receive an individual tester code and answer five short questions about their experience with ACUVUE® OASYS MAX 1-Day. The purchase price will then be refunded within four to six weeks.

"With the test carrier and cashback campaign, we are creating additional purchase incentives in the new edition of our successful campaign," emphasizes Tina Tursic, Marketing Manager Switzerland Johnson & Johnson Vision. "This will bring even more customers into the stores and help our partners to exploit the enormous market potential. Because once you have worn our new ACUVUE OASYS MAX 1-Day, you won't want to do without the exceptional comfort and quality of vision."

For more information on the campaign, interested contact lens specialists can contact their ACUVUE Account Manager or visit www.jnjvisioncare.ch.