"The aim is to sensitize all opti visitors to active myopia management in children"

Under the motto "Small eyes, big responsibility: Learn all about myopia management with MiSight 1 day disposable contact lenses!", CooperVision will demonstrate the urgency and importance of the topic to visitors to the trade fair. With this motto, CooperVision is also underlining its commitment and dedication to children's eye health in order to protect and improve the vision of the younger generation.

Myopia is a widespread vision defect that is increasingly occurring in children and adolescents. If left untreated, it can have serious consequences for the development of vision in later life, which can have a significant impact on the quality of life and general health of those affected. Against this background, active myopia management is all the more important to protect and improve vision. Available as a daily disposable lens, MiSight 1 day from CooperVision is an innovative solution that has been specially developed for children to not only ensure optimal vision, but also to slow down the progression of myopia.

"Our aim is to sensitize all opti visitors to the importance of active myopia management in children. We not only want to encourage opticians to actively support the vision of the little ones, but also to motivate them to make myopia management the standard of care in their daily work," explains Johannes Zupfer, General Manager DACH at CooperVision. Petra Zapsky, Head Professional Affairs & Myopia Management, adds: "Myopia can worsen quickly, especially in younger children. It can have a negative impact on their lives and affect their participation in school, sports and other daily activities. That's why it's so important to start myopia management as early as possible." She points out that MiSight 1 day is the only disposable contact lens in the world for myopia management that has been proven effective in a seven-year clinical trial. "This is the longest study on soft contact lenses ever," emphasizes Zapsky. More than 175,000 children in over 30 countries worldwide already wear MiSight 1 day disposable contact lenses.

CooperVision has produced numerous information materials to support optical retailers in addressing parents and their offspring as well as fitting children, which will be presented at the trade fair. These include handling instructions, fitting guides, parent and technical brochures and advice cards. Advertising materials are also available for advertising at the PoS and for digital channels.

"As one of the top suppliers and the world's leading manufacturer in evidence-based myopia management, we are delighted to be back at opti to talk about what is important to us: Myopia Management and the benefits of MiSight 1 day disposable contact lenses for children," concludes Zupfer.