Calvin Klein with Jeremy Allen White
Calvin Klein launched the second part of its Fall 2024 campaign at the end of August, starring acclaimed actor Jeremy Allen White. Directed and shot by Mert Alas, the campaign shows Jeremy in classic Americana and casual cool. Everyday moments show Jeremy in the sun and by the pool.
The campaign video for "Crimson and Clover" by The Shacks encapsulates his effortless style, understated confidence and rock energy. "Calvin Klein's aesthetic has always been timeless, and it was great to work with them and the entire creative team again for this new campaign," says Jeremy.
Throughout the campaign, Jeremy wears Calvin Klein's underwear and denim styles in modern new fits designed for relaxed, statement style. The 90s straight, slim fit and standard straight jean silhouettes provide the perfect base for denim-on-denim styling with the 90s Trucker Jacket or for a casual rock star off-duty look with the Monogram Logo T-Shirt. Underneath, the new Modern Cotton Air and iconic Cotton Classic underwear offer breathable comfort all day long, complemented by new sunglasses.
The campaign launched globally on August 27, 2024, with content featuring Jeremy appearing on @calvinklein social channels and in attention-grabbing out-of-home placements around the globe. Calvin Klein's Fall 2024 campaign will continue to run throughout the season, following the brand's dynamic talents in moments from morning to night to shine a new light on the brand and its timeless wardrobe essentials.
