opti 2025 - uniquely international
The uniqueness of opti is based, among other things, on the opti team's extensive personal contacts with industry players, trade media and associations. This allows them to play an active role in shaping "their" opti. The result of this collaboration is an international trade fair that reflects the needs of the industry, connects decision-makers and generates a unique sense of cohesion.
From January 31 to February 2, 2025, visitors to opti will experience the latest trends and innovations.WE ARE opti stands for collaborative design, for the meeting place of the optical industry, for passion and the clear commitment: "Together we create, together we change, together we are opti!" For the faces of the campaign, industry representatives were again selected to convey this message and reflect the diversity of the industry to the outside world.
Cathleen Kabashi. Trade fair director of opti: "We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favorite trade fair, opti! Strong personalities for a strong community! Look forward with us to the radiant faces that will accompany us from now until opti 2025. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry - even outside the exhibition halls."
