{"id":63632,"date":"2024-11-06T08:46:57","date_gmt":"2024-11-06T15:34:11","guid":{"rendered":"https:\/\/develop.schweizeroptiker.ch\/diverses\/edge-colouring-mit-neuem-vertriebsmodell-auf-der-opti\/"},"modified":"2025-01-15T15:16:24","modified_gmt":"2025-01-15T14:16:24","slug":"edge-colouring-mit-neuem-vertriebsmodell-auf-der-opti","status":"publish","type":"post","link":"https:\/\/develop.schweizeroptiker.ch\/en\/news\/edge-colouring-mit-neuem-vertriebsmodell-auf-der-opti\/","title":{"rendered":"Edge Coloring with a new sales model at opti"},"content":{"rendered":"

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Fashion-oriented spectacle wearers can be inspired by the colour accentuation and individualization or with highly absorbent, dark coatings, the stray light that occurs at the edge can be eliminated, thus improving contrast vision in the dark. The high-quality, durable coating is applied precisely to the edge of the lens using a patented process. It is very durable and can withstand the usual cleaning agents and stresses without any problems. The rimmed glasses are coated at Shape Engineering in Cologne, so there is no need to procure your own equipment, technology and facilities. The Cologne-based start-up Shape Engineering is presenting shape.line edge coloring with a new sales model at opti 2025: the coatings can now be easily ordered on an order-by-order basis. It is not necessary to conclude a framework agreement.<\/span><\/p>\n

Why edge coloring?<\/strong><\/p>\n

Everyone is familiar with the reflections that can make the edge of the lens visible to the observer in the form of bright rings or myopia rings and can have a more or less negative effect on the aesthetics, depending on the lens strength. Previously accepted as unavoidable by opticians and spectacle wearers, shape.line edge coloring now offers a solution to this problem.<\/span><\/p>\n

The starting point for the development of shape.line was the goal of achieving a perfect transition between lens and frame - the lens should be \"invisible\", the conspicuousness of the myopia rings should be reduced by a color match and fashionable individualization should be made possible at the customer's request.<\/span><\/p>\n

Through the experience and suggestions of test customers, another important advantage became significant in the course of the work: Absorbent edge coatings lead to sharper, clearer vision and a more intensive perception of contrast. <\/span>Especially at work, when driving at night or at the movies.<\/span><\/p>\n

With shape.line edge colouring, opticians can now not only offer their customers considerable added value, but their individual consulting services are also immediately recognizable with regard to an optimal design for the wearer.<\/span><\/p>\n

Color portfolio for better vision and appearance<\/strong><\/p>\n

A number of good reasons to develop a portfolio of colors for aesthetic and functional edge coating. At OPTI, shape.line edge coloring will be presented in 15 colors, divided into the Splash Line, Classic Line and Cosmetic Line. Dark coatings make the light lens edge disappear and work perfectly with dark frames. They absorb the stray light that occurs at the edge of the lens and lead to clearer vision and a more intense perception of contrast, particularly at work or when driving at night. The \"Splash Line\" is colorful and individual, while the \"Cosmetic Line\" contains serious and calm-looking rim tints.<\/span><\/p>\n

At OPTI 2025, you will have the opportunity to get an impression of this innovation for yourself: Hall 4 Stand C4.560. If you can't make it to Munich, you can find more information at www.shape-line-optic.de<\/span><\/p>\n