{"id":63869,"date":"2024-08-05T10:21:55","date_gmt":"2024-08-05T08:43:00","guid":{"rendered":"https:\/\/develop.schweizeroptiker.ch\/brillen\/nichts-ist-so-wie-es-scheint\/"},"modified":"2025-01-15T15:16:28","modified_gmt":"2025-01-15T14:16:28","slug":"nichts-ist-so-wie-es-scheint","status":"publish","type":"post","link":"https:\/\/develop.schweizeroptiker.ch\/en\/brillen\/nichts-ist-so-wie-es-scheint\/","title":{"rendered":"Nothing is as it seems"},"content":{"rendered":"<p><img width=\"667\" height=\"1000\" src=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde.jpg 667w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-200x300.jpg 200w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-1024x1536.jpg 1024w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-1365x2048.jpg 1365w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-8x12.jpg 8w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-117x175.jpg 117w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-233x350.jpg 233w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-533x800.jpg 533w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-920x1380.jpg 920w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde-300x450.jpg 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/p>\n<p>Made from lightweight cotton acetate, the two oversized glasses really come into their own. Whether round or square: two eye-catchers that have it all. The translucent acetate reveals the delicate temples with fine chasing. A recurring pattern of eye dots provides welcome variety and is a sophisticated eye-catcher. And to ensure that each pair of glasses shines in the best light, they are carefully polished by hand to a high gloss. The polisher's name is engraved on the inside of the temples as a seal of quality for the elaborate workmanship.<br \/>When the sun's rays fall on SEYA and SILDE, a fascinating play of light is created. The transparent glasses sparkle like crystals. This underlines the refreshing shades and provides even more clarity. From sky blue to brown, from cappuccino to bordeaux. Discreet, but with a special luminosity.<\/p>\n<div id='gallery-1' class='gallery galleryid-63869 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-1024x683.jpg 1024w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-300x200.jpg 300w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-600x400.jpg 600w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-768x512.jpg 768w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-1536x1024.jpg 1536w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-2048x1365.jpg 2048w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-18x12.jpg 18w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-263x175.jpg 263w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-525x350.jpg 525w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-1200x800.jpg 1200w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2-920x613.jpg 920w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_sky-2.jpg 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"1000\" src=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-723x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky.jpg 706w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-212x300.jpg 212w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-1084x1536.jpg 1084w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-1446x2048.jpg 1446w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-8x12.jpg 8w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-124x175.jpg 124w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-247x350.jpg 247w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-565x800.jpg 565w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-920x1303.jpg 920w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_sky-300x425.jpg 300w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk.jpg 667w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-200x300.jpg 200w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-1024x1536.jpg 1024w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-1365x2048.jpg 1365w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-8x12.jpg 8w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-117x175.jpg 117w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-233x350.jpg 233w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-533x800.jpg 533w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-920x1380.jpg 920w, https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/silde_blk-300x450.jpg 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>And sometimes appearances can be deceptive. SEYA and SILDE, on the other hand, are an honest duo! Reduced to the essentials, they shine with precision and attention to detail. A clean look is guaranteed. SEYA and SILDE not only bring visual lightness, the trendsetters also impress with their purist design language and maximum comfort.<\/p>","protected":false},"author":1,"featured_media":63870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[4221],"tags":[],"class_list":["post-63869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brillen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nichts ist so, wie es scheint - Schweizer Optiker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/develop.schweizeroptiker.ch\/en\/brillen\/nichts-ist-so-wie-es-scheint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nichts ist so, wie es scheint - Schweizer Optiker\" \/>\n<meta property=\"og:description\" content=\"Und manchmal scheint der Schein zu tr\u00fcgen. SEYA und SILDE hingegen sind ein ehrliches Duo! Reduziert auf das Wesentliche, gl\u00e4nzen sie durch Pr\u00e4zision und Liebe zum Detail. Ein cleaner Look ist garantiert. SEYA und SILDE bringen nicht nur optische Leichtigkeit mit, die Trendsetter \u00fcberzeugen mit puristischer Formensprache und h\u00f6chstem Tragekomfort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/develop.schweizeroptiker.ch\/en\/brillen\/nichts-ist-so-wie-es-scheint\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Optiker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SchweizerMusikzeitung\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-05T08:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T14:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/08\/seya_silde.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"667\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smusikzeitung\" \/>\n<meta name=\"twitter:site\" content=\"@smusikzeitung\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/brillen\\\/nichts-ist-so-wie-es-scheint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/brillen\\\/nichts-ist-so-wie-es-scheint\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#\\\/schema\\\/person\\\/b2fd892c800856270b9dcc6001265712\"},\"headline\":\"Nichts ist so, wie es scheint\",\"datePublished\":\"2024-08-05T08:43:00+00:00\",\"dateModified\":\"2025-01-15T14:16:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/brillen\\\/nichts-ist-so-wie-es-scheint\\\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/brillen\\\/nichts-ist-so-wie-es-scheint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/seya_silde.jpg\",\"articleSection\":[\"Brillen\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/brillen\\\/nichts-ist-so-wie-es-scheint\\\/\",\"url\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/brillen\\\/nichts-ist-so-wie-es-scheint\\\/\",\"name\":\"Nichts ist so, wie es scheint - 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