{"id":65056,"date":"2023-05-05T10:49:40","date_gmt":"2023-05-05T15:17:23","guid":{"rendered":"https:\/\/develop.schweizeroptiker.ch\/business\/50-jahre-cerjo\/"},"modified":"2025-01-15T15:16:44","modified_gmt":"2025-01-15T14:16:44","slug":"50-jahre-cerjo","status":"publish","type":"post","link":"https:\/\/develop.schweizeroptiker.ch\/en\/business\/50-jahre-cerjo\/","title":{"rendered":"50 years of cerjo!"},"content":{"rendered":"

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The company from Del\u00a9mont has specialized in the distribution of branded products since it was founded in 1950. Since then, the brand portfolio has been continuously expanded and adapted to the constantly growing demand (BaByliss, Braun, Cuisinart, Le Guide MICHELIN, Terraillon, Sensica). In 1973, cerjo expanded its activities and entered the eyewear sector by founding its own brand of the same name. The aim was to offer as many people as possible high-quality, trendy but reasonably priced sunglasses.<\/span><\/p>\n

In the early 1990s, the brand diversified with a collection of reading glasses, which were offered in self-service for the first time. In 2018, the \"Blue Blocker\" eyewear collection was launched, featuring treated lenses to filter out harmful blue-violet light from screens. In 2020, cerjo creates the \"Floating\" sunglasses collection, floating glasses specially designed for water sports. In 2021, the \"Green\" eyewear collection was added, which is made from sustainable and recyclable plastic. Today, cerjo is the number 1 in the sunglasses segment in this price range and is one of the most popular eyewear brands among the Swiss (Link Institute 2021 study).<\/span><\/p>\n

With 50 years of know-how, the brand has established itself in Switzerland as an indispensable specialist in eye protection and has remained true to the values that still account for its success today: An unbeatable price-performance ratio and a trendy design. cerjo offers a wide range of models and launches new collections every year: classic, trendy, colorful or sporty frames - there is something for every taste.<\/span><\/p>\n

Limited edition anniversary collection<\/strong><\/p>\n

To celebrate its 50th anniversary, cerjo is launching a limited edition sunglasses collection consisting of one men's and one women's model. The collection combines a modern look with optimal protection: the design was created in Switzerland and is based on the trends of summer 2023, the lenses are equipped with category 3 filters and offer 100% UV protection. The glasses come with an anniversary case and a microfiber cleaning cloth.<\/span><\/p>\n

Anniversary model for you - A chic look that won't go unnoticed<\/strong><\/p>\n

In <\/span>this<\/span> <\/span>Summer<\/span> <\/span>lie <\/span>OversizeSockets<\/span> <\/span>and <\/span>geometric shapes on trend. The anniversary model from <\/span>cerjo united <\/span><\/span>these <\/span><\/span>both <\/span><\/span>Styles <\/span><\/span>to <\/span><\/span>one <\/span><\/span>elegant, <\/span><\/span>striking Look,<\/span> <\/span>the<\/span> <\/span>the<\/span> <\/span>Views<\/span> <\/span>on<\/span> <\/span>itself<\/span> draws.<\/span> <\/span>The<\/span> <\/span>light<\/span> <\/span>and<\/span> <\/span>at the same time<\/span> robust<\/span> Frame <\/span>in<\/span> <\/span>deep<\/span> <\/span>Black<\/span> <\/span>becomes<\/span> <\/span>through<\/span> subtle<\/span>e<\/span> <\/span>golden <\/span>Accents<\/span> <\/span>upgraded<\/span> <\/span>and<\/span> <\/span>lends<\/span> <\/span>each<\/span> <\/span>still<\/span> <\/span>so<\/span> <\/span>\"casual\"<\/span> <\/span>Summer outfit<\/span> <\/span>one<\/span> <\/span>chic<\/span> <\/span>and<\/span> glamorous<\/span> <\/span>Note.<\/span> <\/span>The<\/span> <\/span>Glasses<\/span> <\/span>becomes<\/span> <\/span>on<\/span> <\/span>Beach,<\/span> <\/span>at the<\/span> <\/span>Shopping<\/span> <\/span>in<\/span> <\/span>the<\/span> <\/span>City<\/span> <\/span>or<\/span> <\/span>with<\/span> <\/span>one<\/span> Barbecue party with <\/span>Friends<\/span> <\/span>equally<\/span> <\/span>good<\/span> <\/span>look.<\/span> <\/span>In addition<\/span> <\/span>were<\/span> <\/span>the<\/span> <\/span>Glasses<\/span> <\/span>from<\/span> Polycarbonate <\/span>one<\/span> special <\/span>Treatment<\/span> <\/span>subjected to,<\/span> <\/span>the<\/span> for <\/span>one<\/span> <\/span>high<\/span> <\/span>Eye comfort <\/span>provides. The <\/span>Features at a glance <\/span>View:Zero PC glass, filter category <\/span>3, 100% <\/span>UV protection, case <\/span>and <\/span>a <\/span>special <\/span>Cleaning microfiber cloth <\/span>(50-year anniversary).<\/p>\n

Anniversary model for him - a classic in a new look<\/strong><\/p>\n

Aviator glasses have stood the test of time with style and the <\/span>Trend seems<\/span> <\/span>never<\/span> <\/span>to<\/span> end.<\/span> <\/span>For<\/span> <\/span>the<\/span> <\/span>Anniversary model <\/span>has<\/span> <\/span>cerjo<\/span> this <\/span><\/span>Classics <\/span><\/span>new <\/span><\/span>interpreted: <\/span><\/span>one <\/span><\/span>more rectangular <\/span><\/span>Shape, polarizing <\/span><\/span>Glasses <\/span><\/span>with <\/span><\/span>silver <\/span><\/span>Reflection <\/span><\/span>and <\/span><\/span>a perforated cover on the sides of the frame as a <\/span>Chic detail. <\/span>The <\/span>Men's model <\/span>is <\/span>with <\/span>TAC glass <\/span>(Tri <\/span>Acetate <\/span>cellulose) <\/span>equipped, <\/span>to <\/span>reduce glare and eye fatigue and protect the glasses from scratches. <\/span>protect. The features at a glance <\/span>View: Polarizing <\/span>Tri-acetate cellulose glass<\/span>with <\/span>silver <\/span>Specular reflection,Filter category <\/span>3, 100% <\/span>UV protection, case <\/span>and <\/span>a <\/span>special <\/span>Cleaning microfiber cloth <\/span>(50-year anniversary)<\/p>\n