{"id":65114,"date":"2023-05-04T11:11:59","date_gmt":"2023-05-04T10:06:51","guid":{"rendered":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/"},"modified":"2025-01-15T15:16:45","modified_gmt":"2025-01-15T14:16:45","slug":"klare-preislisten-fuer-brillenglaeser","status":"publish","type":"post","link":"https:\/\/develop.schweizeroptiker.ch\/en\/business\/klare-preislisten-fuer-brillenglaeser\/","title":{"rendered":"Clear price lists for spectacle lenses"},"content":{"rendered":"

\"\"<\/p>\n

Until now, it has been assumed that the prices for spectacle lenses only arise after the actual lens consultation and determination and must be clearly and demonstrably communicated to customers before they make a purchase decision. OPTIKSCHWEIZ is currently working at full speed to examine the legal framework and create corresponding templates for members. Information on this will be provided shortly.<\/p>","protected":false},"excerpt":{"rendered":"

The OPTIKSCHWEIZ association has announced that, on behalf of the State Secretariat for Economic Affairs SECO, the cantonal authorities are currently investigating the enforcement of the Price Disclosure Ordinance PBV in the ophthalmic optics sector. The police have already made representations to the first member businesses - in other cantons, the authorities are contacting them by post. To the surprise of the industry, SECO now also provides clear price lists for spectacle lenses.<\/p>","protected":false},"author":1,"featured_media":65115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[4222],"tags":[],"class_list":["post-65114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"\nKlare Preislisten f\u00fcr Brillengl\u00e4ser - Schweizer Optiker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/develop.schweizeroptiker.ch\/en\/business\/klare-preislisten-fuer-brillenglaeser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klare Preislisten f\u00fcr Brillengl\u00e4ser - Schweizer Optiker\" \/>\n<meta property=\"og:description\" content=\"Der Verband OPTIKSCHWEIZ teilt mit, dass im Auftrag des Staatssekretariats f\u00fcr Wirtschaft SECO derzeit von den kantonalen Beh\u00f6rden der Vollzug der Preisbekanntgabeverordnung PBV in der Augenoptikbranche gepr\u00fcft wird. Die Polizei wurde bei ersten Mitgliedgesch\u00e4ften bereits vorstellig \u2013 in anderen Kantonen melden sich die Beh\u00f6rden postalisch. Zur \u00dcberraschung der Branche sieht das SECO neuerdings auch f\u00fcr Brillengl\u00e4ser klare Preislisten vor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/develop.schweizeroptiker.ch\/en\/business\/klare-preislisten-fuer-brillenglaeser\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Optiker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SchweizerMusikzeitung\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T10:06:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T14:16:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2023\/05\/optikschweiz-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1235\" \/>\n\t<meta property=\"og:image:height\" content=\"923\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smusikzeitung\" \/>\n<meta name=\"twitter:site\" content=\"@smusikzeitung\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#\\\/schema\\\/person\\\/b2fd892c800856270b9dcc6001265712\"},\"headline\":\"Klare Preislisten f\u00fcr Brillengl\u00e4ser\",\"datePublished\":\"2023-05-04T10:06:51+00:00\",\"dateModified\":\"2025-01-15T14:16:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/\"},\"wordCount\":70,\"publisher\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/optikschweiz-logo.png\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/\",\"url\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/\",\"name\":\"Klare Preislisten f\u00fcr Brillengl\u00e4ser - Schweizer Optiker\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/optikschweiz-logo.png\",\"datePublished\":\"2023-05-04T10:06:51+00:00\",\"dateModified\":\"2025-01-15T14:16:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/#primaryimage\",\"url\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/optikschweiz-logo.png\",\"contentUrl\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/optikschweiz-logo.png\",\"width\":1235,\"height\":923},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/business\\\/klare-preislisten-fuer-brillenglaeser\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Klare Preislisten f\u00fcr Brillengl\u00e4ser\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#website\",\"url\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/\",\"name\":\"Schweizer Optiker\",\"description\":\"Die kompetente Fachzeitschrift der Branche\",\"publisher\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#organization\",\"name\":\"Schweizer Optiker\",\"url\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo_schweizer_optiker.png\",\"contentUrl\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo_schweizer_optiker.png\",\"width\":800,\"height\":229,\"caption\":\"Schweizer Optiker\"},\"image\":{\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SchweizerMusikzeitung\\\/\",\"https:\\\/\\\/x.com\\\/smusikzeitung\",\"https:\\\/\\\/www.instagram.com\\\/musikzeitung.ch\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/#\\\/schema\\\/person\\\/b2fd892c800856270b9dcc6001265712\",\"name\":\"Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"caption\":\"Redaktion\"},\"url\":\"https:\\\/\\\/develop.schweizeroptiker.ch\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Klare Preislisten f\u00fcr Brillengl\u00e4ser - Schweizer Optiker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/develop.schweizeroptiker.ch\/en\/business\/klare-preislisten-fuer-brillenglaeser\/","og_locale":"en_US","og_type":"article","og_title":"Klare Preislisten f\u00fcr Brillengl\u00e4ser - Schweizer Optiker","og_description":"Der Verband OPTIKSCHWEIZ teilt mit, dass im Auftrag des Staatssekretariats f\u00fcr Wirtschaft SECO derzeit von den kantonalen Beh\u00f6rden der Vollzug der Preisbekanntgabeverordnung PBV in der Augenoptikbranche gepr\u00fcft wird. Die Polizei wurde bei ersten Mitgliedgesch\u00e4ften bereits vorstellig \u2013 in anderen Kantonen melden sich die Beh\u00f6rden postalisch. Zur \u00dcberraschung der Branche sieht das SECO neuerdings auch f\u00fcr Brillengl\u00e4ser klare Preislisten vor.","og_url":"https:\/\/develop.schweizeroptiker.ch\/en\/business\/klare-preislisten-fuer-brillenglaeser\/","og_site_name":"Schweizer Optiker","article_publisher":"https:\/\/www.facebook.com\/SchweizerMusikzeitung\/","article_published_time":"2023-05-04T10:06:51+00:00","article_modified_time":"2025-01-15T14:16:45+00:00","og_image":[{"width":1235,"height":923,"url":"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2023\/05\/optikschweiz-logo.png","type":"image\/png"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_creator":"@smusikzeitung","twitter_site":"@smusikzeitung","twitter_misc":{"Written by":"Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/#article","isPartOf":{"@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/"},"author":{"name":"Redaktion","@id":"https:\/\/develop.schweizeroptiker.ch\/#\/schema\/person\/b2fd892c800856270b9dcc6001265712"},"headline":"Klare Preislisten f\u00fcr Brillengl\u00e4ser","datePublished":"2023-05-04T10:06:51+00:00","dateModified":"2025-01-15T14:16:45+00:00","mainEntityOfPage":{"@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/"},"wordCount":70,"publisher":{"@id":"https:\/\/develop.schweizeroptiker.ch\/#organization"},"image":{"@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/#primaryimage"},"thumbnailUrl":"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2023\/05\/optikschweiz-logo.png","articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/","url":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/","name":"Klare Preislisten f\u00fcr Brillengl\u00e4ser - Schweizer Optiker","isPartOf":{"@id":"https:\/\/develop.schweizeroptiker.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/#primaryimage"},"image":{"@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/#primaryimage"},"thumbnailUrl":"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2023\/05\/optikschweiz-logo.png","datePublished":"2023-05-04T10:06:51+00:00","dateModified":"2025-01-15T14:16:45+00:00","breadcrumb":{"@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/#primaryimage","url":"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2023\/05\/optikschweiz-logo.png","contentUrl":"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2023\/05\/optikschweiz-logo.png","width":1235,"height":923},{"@type":"BreadcrumbList","@id":"https:\/\/develop.schweizeroptiker.ch\/business\/klare-preislisten-fuer-brillenglaeser\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/develop.schweizeroptiker.ch\/"},{"@type":"ListItem","position":2,"name":"Klare Preislisten f\u00fcr Brillengl\u00e4ser"}]},{"@type":"WebSite","@id":"https:\/\/develop.schweizeroptiker.ch\/#website","url":"https:\/\/develop.schweizeroptiker.ch\/","name":"Schweizer Optiker","description":"Die kompetente Fachzeitschrift der Branche","publisher":{"@id":"https:\/\/develop.schweizeroptiker.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/develop.schweizeroptiker.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/develop.schweizeroptiker.ch\/#organization","name":"Schweizer Optiker","url":"https:\/\/develop.schweizeroptiker.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.schweizeroptiker.ch\/#\/schema\/logo\/image\/","url":"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/12\/logo_schweizer_optiker.png","contentUrl":"https:\/\/develop.schweizeroptiker.ch\/wp-content\/uploads\/2024\/12\/logo_schweizer_optiker.png","width":800,"height":229,"caption":"Schweizer Optiker"},"image":{"@id":"https:\/\/develop.schweizeroptiker.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SchweizerMusikzeitung\/","https:\/\/x.com\/smusikzeitung","https:\/\/www.instagram.com\/musikzeitung.ch\/"]},{"@type":"Person","@id":"https:\/\/develop.schweizeroptiker.ch\/#\/schema\/person\/b2fd892c800856270b9dcc6001265712","name":"Redaktion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","caption":"Redaktion"},"url":"https:\/\/develop.schweizeroptiker.ch\/en\/author\/admin\/"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/posts\/65114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/comments?post=65114"}],"version-history":[{"count":3,"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/posts\/65114\/revisions"}],"predecessor-version":[{"id":68225,"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/posts\/65114\/revisions\/68225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/media\/65115"}],"wp:attachment":[{"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/media?parent=65114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/categories?post=65114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.schweizeroptiker.ch\/en\/wp-json\/wp\/v2\/tags?post=65114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}